Tick. Tock.

You have eight seconds to make a positive impression – the average attention span of a person. If your writing is blasé, buried in a muck of jargon, or touting the same ol’ same ol’, you’ve lost their interest and your chance.

Get on and to the point with my words.

Showing how relevant your solution is and doing so quickly takes expertise. With me, you have it. I’ve helped galvanize customers of such brands as Discovery Communications, Kodak, and Motorola Solutions.

Give your writing power.

Use my creativity and know-how to work for you. It’s the line between apathetic browswers and interested buyers.

Turn Blah Blah Blah into Aha

Inbound Marketing

Build interest and loyalty. Inbound marketing can fill your sales pipeline through informative social media, blogs, emails and landing pages that offer relevant content. Many of my campaigns have achieved high click-through rates and impressive overall engagement.

Collateral

Turn dry topics into meaningful ones in a brochure or solution brief. Simplify the complex in an infographic. Persuade with real-world examples in a use case or position yourself as a thought leader in a white paper.

Print Ads

You might be surprised to learn print ads have been proven to increase awareness and recall more than their online counterparts. When elevating your brand, the secret is not to think either print or digital, but rather both.

Digital Media

Optimize your web pages for stickiness and show, rather than tell, with a video. That’s how more than 70% of B2B buyers make buying decisions. With my skills and experience, you can make an impact online and on camera.

Sales Enablement

Train and empower your sales team. A sales guide, sales sheet, or battle card can help prepare them to address industry pain points, answer common objections, and differentiate your portfolio from competition to open doors and close sales.

Press

Who doesn’t love a story? Tell yours in a press release or memorable article. This is your chance to let customers know who you are and what you offer them – a tried and true method for building loyalty.

Numbers that Add Value

I’m about hard work and wordplay. Benefit from one who’s gained storytelling experience from many angles.

2250

projects and counting

2250
10

years in advertising

10
5

years in video

5
5

years in marketing

5
  • Emails

  • Landing Pages

  • Websites

  • Videos

  • Infographics

  • Social Media

  • Blogs

  • Brochures

  • White Papers

  • Case Studies

  • Sales Sheets

  • Solution Briefs

  • Specification Sheets

  • Print Ads

  • Promotional Kits

  • Sales Kits

  • Direct Mail

  • Press Releases

  • Television Scripts

  • Memoirs

The Inside Story of My Abilities

I’m a woman of my word, as attested by my peers and clients.

My Portfolio

In order to view my work, you will need a password, if you have one, please use the link below. If not, please email me at barcilon@bellsouth.net

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